Hub Entertainment Research s Jon Giegengack reports survey findings on how media, TV, and OTT consumption and cord-cutting trends have changed during the COVID-19 pandemic in this clip from Streaming Media West Connect.
Learn more about streaming ad revenues at Streaming Media East.
See complete videos and other highlights from Streaming Media West Connect on Streaming Media s YouTube channel.
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Eric Schumacher-Rasmussen: We all know that advertising in general took a dive when the COVID pandemic hit, not because of a lack of inventory necessarily, because viewing skyrocketed, but because brands were pulling back on their own spending. What s your sense of where the advertising market is headed now, are those dollars going to come back? Are they coming back? And what s the future look like?
Sara Fischer: Well, advertising generally tends to grow at the same rate as the GDP. If you want to understand how the ad market s going to grow, you have to talk to an economist. If you talk to most advertising-buying agencies the big global ones like Magna or Zenith, those are the ones that we rely on for most of our predictions. And some of the big networks, they
The Value of Building Organic Streaming Service Offerings
Learn more about OTT audience-building at Streaming Media East.
See complete videos and other highlights from Streaming Media West Connect on Streaming Media s YouTube channel.
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Allan McLennan: Is it better to build an organic service offering that puts out and establishes the overall base of the viewer of your market or is it something to actually go forward and get the funding to be able to build an overall service prior to having advertisers support, subscription support? Which is the better goal in building a service that viewers want?
The State of VOD Monetization
Learn more about VOD monetization at Streaming Media East.
See complete videos and other highlights from Streaming Media West Connect on Streaming Media s YouTube channel.
Read the complete transcript of this video:
Eric Schumacher-Rasmussen: Since it is very much an alphabet soup when it comes to monetization, I m just going to share a real quick slide here so that we can sort of set the terms, even though some of the terms might be debatable, as to who falls into what category. But as we go down the list SVOD, subscription-based video on demand; AVOD, ad-based; FAST, free ad-supported TV, typically live linear TV; transactional video on demand, whether that s rental or purchase, a relatively new term. And there may have been a new term since last night that I haven t picked up on. PVOD, premium video on demand for first run, theatrical releases like Trolls world tour and Milan. And then there, of course, are hybrid and tribrid
The State of VOD Monetization
Learn more about VOD monetization at Streaming Media East.
See complete videos and other highlights from Streaming Media West Connect on Streaming Media s YouTube channel.
Read the complete transcript of this video:
Eric Schumacher-Rasmussen: Since it is very much an alphabet soup when it comes to monetization, I m just going to share a real quick slide here so that we can sort of set the terms, even though some of the terms might be debatable, as to who falls into what category. But as we go down the list SVOD, subscription-based video on demand; AVOD, ad-based; FAST, free ad-supported TV, typically live linear TV; transactional video on demand, whether that s rental or purchase, a relatively new term. And there may have been a new term since last night that I haven t picked up on. PVOD, premium video on demand for first run, theatrical releases like Trolls world tour and Milan. And then there, of course, are hybrid and tribrid