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Meghan Schiereck
When developing customer-facing software, the end-usersâ overall experience is vital to business retention and informing the next stages of development. Customers today are increasingly aware of the options available to them. People want unified, smooth, continuous interactions with the brands they follow and the products they use, which puts technology at the center of these experiences.
From a brand perspective, technology can provide deep insights into what customers expect from their interactions. So for most organizations, a customer-centric IT strategy must go far beyond simply setting up a CRM solution and enabling customer support.
Letâs explore why customer experience (CX) is so important in the software development process, and what technology leaders can do to integrate a CX mindset into their projects.