Warren chats with Clare Collins - Laureate Professor in Nutrition and Dietetics AO, University of Newcastle about chewing and some surprising benefits.
In the old days of software, back when we received free CDs in the mail, quality was less of a concern. If software companies werenât testing quality at an efficient level, they had the luxury to test customersâ patience instead. It was all still so novel â having an error wasnât a deal-breaker. Bug in the system? Please let us know. By the way, isnât this stuff so cool?
Itâs a different story today. Thereâs so much software that the first thing someone does is actively look for a reason to delete your app. If thereâs even three seconds of inactivity, thatâs the name of that tune. Customer loyalty wonât give you extra time, either. Because what is brand, if itâs not a guarantee of safe passage? You either perform immediately or youâre in the trash.
aperture, the Swiss strategy consultancy, today launches its
“Market Map for Wealth Management Software” as part of an in-depth report, “Digital Age Wealth Management” looking at the customer, technology and business model trends transforming the industry.
The Market Map has been introduced to address the shortcomings of conventional vendor evaluations. Until now, most vendor evaluations have focused on product breadth and vendor maturity. However, not only do these criteria favor large vendors over small vendors, but they are increasingly irrelevant in an age where functionality can be sourced easily via API integrations to third-party applications and where vendor maturity often correlates with antiquated technology.
PHOTO:
Meghan Schiereck
When developing customer-facing software, the end-usersâ overall experience is vital to business retention and informing the next stages of development. Customers today are increasingly aware of the options available to them. People want unified, smooth, continuous interactions with the brands they follow and the products they use, which puts technology at the center of these experiences.
From a brand perspective, technology can provide deep insights into what customers expect from their interactions. So for most organizations, a customer-centric IT strategy must go far beyond simply setting up a CRM solution and enabling customer support.
Letâs explore why customer experience (CX) is so important in the software development process, and what technology leaders can do to integrate a CX mindset into their projects.