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Disney starring role in Orlando s first pandemic tourism adverts
12 Feb, 2021 12:02 AM
2 minutes to read
NZ Herald
Tourism officials in Orlando are launching their first full-scale marketing campaign since the pandemic, and it s aimed at tourists located within driving distance in the southeast US.
The $2.2 million advertising campaign launched this month is targeted for spring and summer travel to potential visitors living in Alabama, Florida, Georgia, Louisiana, Mississippi, North Carolina, South Carolina, Tennessee and Texas.
The campaign, called The Wonder Remains, includes TV ads, YouTube videos, digital ads, social media ads, e-newsletters and website content. It s critical that we connect with audiences that are currently making travel plans to ensure our share of the market and showcase the innovative safety measures implemented throughout Orlando, said Casandra Matej, president and CEO of Visit Orlando.
Feeding the front line, whooping cranes, stadium crowds: News from around our 50 states From USA TODAY Network and wire reports, USA TODAY
Alabama
Montgomery: Vaccines against COVID-19 will soon be available at more than 70 Walmart and Sam’s Club stores across Alabama, the company and the state announced. The retailer said people who meet the state’s eligibility requirements can begin signing up for appointments, and the immunizations begin Friday. Part of the program’s aim is to get the vaccine into areas without adequate medical services, the company said. That includes the south Alabama town of Brewton, which the company said was chosen to get the vaccine because other immunization sites are so far away. More than 1,000 Walmart and Sam’s Club pharmacies in Alabama and 21 other states are receiving federal vaccine allocations this week. Gov. Kay Ivey said the state was grateful for the doses but urged patience since each store will have a limited supply