Disney starring role in Orlando s first pandemic tourism adverts
12 Feb, 2021 12:02 AM
2 minutes to read
NZ Herald
Tourism officials in Orlando are launching their first full-scale marketing campaign since the pandemic, and it s aimed at tourists located within driving distance in the southeast US.
The $2.2 million advertising campaign launched this month is targeted for spring and summer travel to potential visitors living in Alabama, Florida, Georgia, Louisiana, Mississippi, North Carolina, South Carolina, Tennessee and Texas.
The campaign, called The Wonder Remains, includes TV ads, YouTube videos, digital ads, social media ads, e-newsletters and website content. It s critical that we connect with audiences that are currently making travel plans to ensure our share of the market and showcase the innovative safety measures implemented throughout Orlando, said Casandra Matej, president and CEO of Visit Orlando.