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The Routes Americas 2021 conference featured a panel discussion focused on ‘Bringing Back Tourism – How to Stimulate Demand?’ Participating in the session
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With vaccine distributions underway but Covid still rampant, plus rising pandemic fatigue, U.S. destinations are facing a whole new challenge in hitting the right note with their tourism marketing messaging.
Orlando is one of them, ranking among America’s most tourism-dependent destinations with 41 percent employed in the tourism industry and generating $75.2 billion in economic impact pre-pandemic, according to Visit Orlando. The most visited destination in the U.S. with 75.7 million visitors in 2019, it’s also located in one of the country’s worst pandemic affected states.