by Charlie Spargo
Digital City Festival got underway in style last week, broadcasting a huge range of engaging and entertaining talks, panels and masterclasses throughout the week.
Hosted on the Digital City Network, it kicked off with an official launch event fronted by Professor Andy Miah, who welcomed everyone to the event and talked alongside some special guests, before passing over to a special audio-visual set from DJ Woody - whose performance kicked off the new StreamGM platform from United We Stream.
Watch the highlights from the first week of Digital City Festival
With all content broadcast onto the Digital City Network, you can still watch all the top-quality content which was put out last week by registering or logging into the platform.
What s on the Marketing Track at Digital City Festival 2021
April 13th, 11am
Manifest worked with Tommee Tippee on The Boob Life, a unified campaign which put mums front and centre to show the realities of infant feeding journeys. The campaign was faced with praise when it launched in February but also censorship from places like Facebook, which removed the video.
Neil Knowles of Tommee Tippee; Chomoi Picho-Owiny, Emily Huyton, and Isabel Thomson of Manifest; plus marketing consultant Fiona Wylie will be discussing the challenges of tackling such a sensitive and personal subject and why it s important to use digital content and creativity to break the boundaries of topics like this.