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Brands are finally depicting the reality of motherhood, but it s time to go further

Brands are finally depicting the reality of motherhood, but it’s time to go further From breastfeeding to post-partum bodies, maternal mental health to discrimination, 2021 has seen some bold brands finally reflect the realities of motherhood in their advertising. Now it’s time for others to follow suit and execute strategies that will strike the right tone to unlock this demographic’s spending power. From breastfeeding to post-partum bodies, maternal mental health to discrimination, 2021 has seen some bold brands finally reflect the realities of motherhood in their advertising. Now it’s time for others to follow suit and execute strategies that will strike the right tone to unlock this demographic’s spending power.

United kingdomEmily brydonChomoi picho owinyMatt swinburneJemma corbettPolina zabradskayaGeena davis institute on gender in mediaInternational women dayInternational mother dayInternational womenGolden globesTommee tippeeSiobhan freegardChannel mumGeena davis instituteMassive overshare

Digital City Festival s full Marketing agenda is now available online

What s on the Marketing Track at Digital City Festival 2021 April 13th, 11am Manifest worked with Tommee Tippee on The Boob Life, a unified campaign which put mums front and centre to show the realities of infant feeding journeys. The campaign was faced with praise when it launched in February but also censorship from places like Facebook, which removed the video. Neil Knowles of Tommee Tippee; Chomoi Picho-Owiny, Emily Huyton, and Isabel Thomson of Manifest; plus marketing consultant Fiona Wylie will be discussing the challenges of tackling such a sensitive and personal subject and why it s important to use digital content and creativity to break the boundaries of topics like this.

Neil knowlesIsabel thomsonLee beneckeChomoi picho owinyMatt smithKatie thompsonPragya agarwalEmily huytonJamie klinglerDominique elseyFiona wylieAlex wrightJulian obuboCraig taylorMichael paxtonTiktok head of partnerships community

Pick of the Week: Tommee Tippee s realistic portrayal of infant feeding is long overdue

Pick of the Week: Tommee Tippee s realistic portrayal of infant feeding is long overdue
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City ofUnited kingdomChomoi picho owinyFiona jane burgessTommee tippeeFrida momGolden globesTomee tippeeநகரம் ஆஃப்ஒன்றுபட்டது கிஂக்டம்பியோனா ஜேன் பர்கஸ்ஃப்ரிடா அம்மாதங்கம் குளோப்ஸ்

Facebook ban of Tommee Tippee ad is dangerous Prolific North

The project was shot over 2 days at Foundry Films under strict Covid-19 guidelines and due to the nature of the creative, 90% of the crew was female. Our ambition for The Boob Life was to disrupt the status quo and address the outdated conversation that surrounds infant feeding, to empower women to feel more confident about feeding,” said Chomoi Picho-Owiny, Creative Director at Manifest. “This was about putting her front and centre for the first time in the category. To bring this to life we were adamant we needed to work with a brilliant female team that had the passion and experience to really do this justice. Not just experience to deliver creative excellence but also experiences as women and mothers to help us make the campaign as unapologetically raw, intimate and honest as it could be.

Chomoi picho owinyFiona jane burgessFoundry filmsBoob lifeCreative directorDirector fiona jane burgessபியோனா ஜேன் பர்கஸ்ஃபவுண்டரி படங்கள்பூப் வாழ்க்கைபடைப்பு இயக்குனர்இயக்குனர் பியோனா ஜேன் பர்கஸ்

Tommee Tippee launches battle cry for mothers to feed infants their way

Tommee Tippee launches battle cry for mothers to feed infants their way The boob life aims to demystify infant feeding with an honest approach. by Kate Magee Free email bulletins

New yorkUnited statesUnited kingdomNeil knowlesChomoi picho owinyFiona burgessNew york timesTommee tippeeManifest melbourneபுதியது யார்க்ஒன்றுபட்டது மாநிலங்களில்ஒன்றுபட்டது கிஂக்டம்நீல் நோல்ஸ்பியோனா பர்கஸ்புதியது யார்க் முறைபகிரங்கமான மெல்போர்ன்