Новости - Калужский региональный сервер kaluga.ru - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from kaluga.ru Daily Mail and Mail on Sunday newspapers.
Pandemic spawns entertaining podcast series
TREMONT Barn Arts, a nonprofit performing arts organization in Bass Harbor village, earlier this month released its latest episode of “BarnWaves.” The free podcast’s most recent segment, “Escape to Rockstonia,” features New York-based performers Maki Borden and Wes Zurick and local artists.
Last March, through Barn Arts, Borden and Zurick came up to Mount Desert Island, where they worked with Trenton Elementary School children on a performance art project. The COVID-19 virus’s emergence threw a monkey wrench in the residency. The visiting artists originally had planned to stay for just two weeks, but that plan abruptly changed. They wound up staying for seven weeks in Maine and collaborating with Barn Arts Artistic Director Andrew Simon and others to create the podcast.
Super Bowl advertisers try to walk a tonal tightrope at a fraught moment in time theglobeandmail.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from theglobeandmail.com Daily Mail and Mail on Sunday newspapers.
Winnipeg Free Press By: Brett Bundale, The Canadian Press Posted:
Last Modified: 11:21 AM CST Friday, Feb. 5, 2021
Commercials during this year’s Super Bowl are expected to take on a nostalgic tone as advertisers walk a fine line between entertaining viewers and being sensitive to the widespread devastation of COVID-19, marketing experts say.
Commercials during this year’s Super Bowl are expected to take on a nostalgic tone as advertisers walk a fine line between entertaining viewers and being sensitive to the widespread devastation of COVID-19, marketing experts say.
Many of the star-studded commercials have a funny, feel-good message – an attempt to brighten moods and offer a diversion during a difficult time, they say.
Taking comfort in a simpler time: Super Bowl ads play it safe with nostalgic tone
by Brett Bundale, The Canadian Press
Posted Feb 5, 2021 11:09 am EDT
Last Updated Feb 5, 2021 at 11:14 am EDT
Commercials during this year’s Super Bowl are expected to take on a nostalgic tone as advertisers walk a fine line between entertaining viewers and being sensitive to the widespread devastation of COVID-19, marketing experts say.
Many of the star-studded commercials have a funny, feel-good message – an attempt to brighten moods and offer a diversion during a difficult time, they say.
Yet advertisers must be careful to hit the right tone during the first COVID-era Super Bowl or risk facing a backlash, Toronto-based communications expert Andrew Simon says.