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Super Bowl advertisers try to walk a tonal tightrope at a fraught moment in time
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Winnipeg Free Press By: Brett Bundale, The Canadian Press Posted:
Last Modified: 11:21 AM CST Friday, Feb. 5, 2021
Commercials during this year’s Super Bowl are expected to take on a nostalgic tone as advertisers walk a fine line between entertaining viewers and being sensitive to the widespread devastation of COVID-19, marketing experts say.
Commercials during this year’s Super Bowl are expected to take on a nostalgic tone as advertisers walk a fine line between entertaining viewers and being sensitive to the widespread devastation of COVID-19, marketing experts say.
Many of the star-studded commercials have a funny, feel-good message – an attempt to brighten moods and offer a diversion during a difficult time, they say.
Taking comfort in a simpler time: Super Bowl ads play it safe with nostalgic tone
by Brett Bundale, The Canadian Press
Posted Feb 5, 2021 11:09 am EDT
Last Updated Feb 5, 2021 at 11:14 am EDT
Commercials during this year’s Super Bowl are expected to take on a nostalgic tone as advertisers walk a fine line between entertaining viewers and being sensitive to the widespread devastation of COVID-19, marketing experts say.
Many of the star-studded commercials have a funny, feel-good message – an attempt to brighten moods and offer a diversion during a difficult time, they say.
Yet advertisers must be careful to hit the right tone during the first COVID-era Super Bowl or risk facing a backlash, Toronto-based communications expert Andrew Simon says.