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Walmart to acquire Israeli AI sizing tech firm Zeekit
Zeekit’s virtual try-on technology enables one of the most difficult things to replicate online: understanding how an item will actually look on you.
The deal, of which the details were not disclosed, was announced by Walmart on May 13.
“I’m thrilled to announce Walmart’s plan to acquire Zeekit, a female-founded, Israeli-based company that combines fashion and technology through its dynamic virtual fitting room platform to create a significantly enhanced customer and social experience,” Walmart EVP of Apparel and Private Brands Denise Incandela said in press release.
She added Zeekit’s virtual try-on technology is a “game-changer” set to solve what has historically been one of the most difficult things to replicate online: understanding how an item will actually look on you.
Walmart To Acquire Zeekit finsmes.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from finsmes.com Daily Mail and Mail on Sunday newspapers.
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Pic: Walmart US retail giant Walmart is acquiring Zeekit, a female-founded, Israeli-based company that combines fashion and technology through its dynamic virtual fitting room platform to create a significantly enhanced customer and social experience. Zeekit’s technology has already been trialled by many top brands and retailers in the fashion industry. Virtual try-on is a game-changer and solves what has historically been one of the most difficult things to replicate online: understanding fit and how an item will actually look on you. Zeekit will help us deliver an inclusive, immersive and personalized experience for our diverse customer base, Denise Incandela, EVP of Apparel and Private Brands, Walmart U.S., said while making the announcement.
Walmart To Acquire Virtual Fitting Room Platform As Retail Giant Leans Into Fashion forbes.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from forbes.com Daily Mail and Mail on Sunday newspapers.