Walmart to acquire Israeli AI sizing tech firm Zeekit
Zeekit’s virtual try-on technology enables one of the most difficult things to replicate online: understanding how an item will actually look on you.
The deal, of which the details were not disclosed, was announced by Walmart on May 13.
“I’m thrilled to announce Walmart’s plan to acquire Zeekit, a female-founded, Israeli-based company that combines fashion and technology through its dynamic virtual fitting room platform to create a significantly enhanced customer and social experience,” Walmart EVP of Apparel and Private Brands Denise Incandela said in press release.
She added Zeekit’s virtual try-on technology is a “game-changer” set to solve what has historically been one of the most difficult things to replicate online: understanding how an item will actually look on you.
BENTONVILLE (dpa-AFX) - Walmart said it plans to buy the Israeli-based virtual fitting room platform Zeekit. Financial terms of the deal were not disclosed.Zeekit's technology has been trialed
Walmart To Acquire Virtual Fitting Room Platform As Retail Giant Leans Into Fashion forbes.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from forbes.com Daily Mail and Mail on Sunday newspapers.
Retail giant Walmart announced this morning it's acquiring the Tel Aviv-based startup Zeekit, which allows consumers to virtually "try on" clothing when shopping online. According to data from PitchBook, Zeekit had raised over $24 million in outside capital, but we've confirmed that's inaccurate. The company had already been working with a range of retailers and brands ahead of the acquisition, including Walmart, as well Macy's, Asos, Tommy Hilfiger, Adidas and others.