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Dual positives: AB InBev’s super-mild beer in India to boost low-and-no alcohol portfolio while adapting to local regulations By Pearly Neo Multinational beer brewer AB InBev says the launch of a new super-mild beer in India will have dual positive impacts for the company: To both boost its low-and-no alcohol portfolio, while simultaneously adapting to local regulations.
The firm’s latest product is the Beck’s Ice Premium Lager, which is a ‘super mild’ beer containing less than 3.5% ABV, which is the industry’s first ever super mild beer according to the firm.
“With the introduction of Beck’s Ice Premium Lager, [we want to ] offer consumers the same smooth, refreshing taste of 100% pure malt beer [that Beck’s always has] with its low bitterness to consumers who prefer lower alcohol strength beer,” AB InBev President – South Asia Kartikeya Sharma told