Carlsberg is to focus on its value-oriented and alcohol-free brands over the coming year with an eye on future-proofing the business, following its record financial performance in FY2022.
An increasing number of young consumers are looking for novel alcoholic drinks in low or zero ABV formats, and are willing to pay a premium for the pleasure, say industry experts.
Synergy Flavours has unveiled new extracts and flavour solutions for the “booming” low and no alcohol category. The range includes bitters, fermented notes, gin, pink gin, aperitif and rum flavours, alongside extracts that deliver warmth, such as scotch bonnet and peppercorn.
Synergy Flavours has unveiled new extracts and flavour solutions for the “booming” low and no alcohol category. The range includes bitters, fermented notes, gin, pink gin, aperitif and rum flavours, alongside extracts that deliver warmth, such as scotch bonnet and peppercorn.
The sweetener producer claims combining functional ingredients with sugar alternatives can attract a new generation of customers to products that offer guilt-free indulgence and nutritional benefits.