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Passenger numbers jumped in July
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Icelandair signs with Universal Hydrogen for potential Dash 8 conversion
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How to discover the northern delights of Iceland s Arctic Coast Way Will Hide
It certainly seems to be a trend. Shove some shiny signs next to a road, give it a hashtag-friendly name and voila it’s not just a highway, it’s an Instagrammable experience. Ireland did it with the Wild Atlantic Way, and Scotland with the North Coast 500. Now it’s the turn of northern Iceland, which in June launched the Arctic Coast Way, some 900km of road that skirts fishing villages, mountains, meadows and geothermal pools just below the Arctic Circle.
In part this marketing drive aims to draw tourists away from Reykjavik and the south-west of the country, which sees the bulk of visitors. In recent years many locals think Iceland has done too good a job of promoting itself and they worry vocally about overtourism.
By David Kaminski-Morrow2021-04-29T20:12:00+01:00
Icelandair Group has highlighted cargo activity as a strong performance area in the first quarter, a period in which the company generated a net loss of just over $30 million.
Revenues for the first three months of the year reached $57.3 million, a decline of 73%, but the company points out that cargo revenues increased by 64%.
Freight volumes, it adds, exceeded those from prior to the pandemic.
But international route bookings for the second quarter are “still weak”, it says, although it remains confident that a “moderate” ramp-up will emerge over the period.
It expects further capacity increases from the third quarter. “Given the current booking status, the outlook for the [fourth] is good,” it adds.
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Here is a letter from Hjörtur Smárason, the new managing director at Visit Greenland about how the country aims to become one of the world’s leading destinations in sustainable tourism.
I have had a strong connection to Greenland for a long time. I first came here when I was only 14 years old. This was with a group of young people from the small village of Bildudalur in Iceland, who were on a 10-day visit to its ‘twin town’ of Kulusuk. Since then, I have been to Greenland countless times – both privately and in connection with the development of tourism and marketing. Over the last 15 years I have worked with tourism development, place branding and crisis management – not only in Iceland, but in all of the Nordic countries, in Northern Europe, the Balkans, Russia, Nepal, the Middle East and in several countries in Africa. And now again in Greenland.
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