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Here is a letter from Hjörtur Smárason, the new managing director at Visit Greenland about how the country aims to become one of the world’s leading destinations in sustainable tourism.
I have had a strong connection to Greenland for a long time. I first came here when I was only 14 years old. This was with a group of young people from the small village of Bildudalur in Iceland, who were on a 10-day visit to its ‘twin town’ of Kulusuk. Since then, I have been to Greenland countless times – both privately and in connection with the development of tourism and marketing. Over the last 15 years I have worked with tourism development, place branding and crisis management – not only in Iceland, but in all of the Nordic countries, in Northern Europe, the Balkans, Russia, Nepal, the Middle East and in several countries in Africa. And now again in Greenland.