A BUSINESS based on the try before you buy experience was forced to innovate when the Covid pandemic hit. Until the crisis struck, York-based Maximise was a leading supplier of Tester Blotter strips to manufacturers and retailers in the scent, fragrance and flavour industries. With clients in 56 countries, millions of its highly-absorbent pieces of card were being used, mainly for allowing customers to sample perfumes in high-street stores and airport Duty Free shops. Covid-19, lockdowns and the working from home trend had a huge impact on scent and fragrance commerce and, in turn, on Maximise. While other industries benefitted from the growing online retail landscape, there was no easy way of giving customers the try before you buy experience that is fundamental to such a subjective product like fragrance.
Last-Minute Christmas Shopping in Florence di Magenta Florence 5 minuti di lettura
After a difficult year, many are struggling to hang on, but all can look to the Christmas season as a beacon of light during distressing times. In a recent initiative created by mayor Dario Nardella and commerce city councilor Federico Gianassi, the hashtag #ioComproFiorentino (Buying Florentine) raises awareness for the importance of supporting businesses and artisans within the Florence community. Though Italy remains cautious in its fight against the COVID-19 pandemic, government officials realize the effects the health crisis has had on the city’s economy, and have encouraged Florentines to not only stay local this season, but shop local too.