Last-Minute Christmas Shopping in Florence di Magenta Florence 5 minuti di lettura
After a difficult year, many are struggling to hang on, but all can look to the Christmas season as a beacon of light during distressing times. In a recent initiative created by mayor Dario Nardella and commerce city councilor Federico Gianassi, the hashtag #ioComproFiorentino (Buying Florentine) raises awareness for the importance of supporting businesses and artisans within the Florence community. Though Italy remains cautious in its fight against the COVID-19 pandemic, government officials realize the effects the health crisis has had on the city’s economy, and have encouraged Florentines to not only stay local this season, but shop local too.