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By Jeff Horwitz Facebook Inc. was justified in banning then-President Donald Trump, the company s independent oversight board ruled Wednesday, but in coming months must decide whether the former president is permanently locked out of the platform. The decision, which is binding, largely ratifies a choice personally approved by Facebook Chief Executive Mark Zuckerberg in the wake of the Jan. 6 U.S. Capitol riot and could have far-reaching implications for how technology companies police political speech. It prevents Mr. Trump from regaining the social-media megaphone that he wielded for years and that he has lacked since the industry s major players banned him from posting on their platforms earlier this year, alleging he helped incite the violence at the Capitol. The move also hampers one of his most effective fundraising tools.
Plus, here’s your guide to auditing for Core Web Vitals
Carolyn Lyden on May 4, 2021 at 10:00 am
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Good morning, Marketers, and where does your ad money go?
That’s what the Association of National Advertisers is trying to find out. The group is currently looking for consultants to help them figure out where search marketers’ money goes in the automated digital ad-buying process.
By Alexandra Bruell Bacardi last October ran a test to tell whether its campaign promoting Bombay Sapphire in the U.K. could boost sales and brand favor and in the process help answer a broader question about the long-term fate of its digital marketing as the way consumers are targeted for ads faces a shift. The campaign took 10,000 anonymized identities of people who had visited the gin brand s distillery or website, and sent them offers like promotional emails or Instagram ads promising drink recipes and early access to new products. The result was a click-through rate, which indicates how often ad exposures lead to clicks, around 9% higher than previous campaigns that relied on common but now endangered targeting methods, such as using data from third-party sources. The new campaign also saw a 14% increase in cost efficiency as measured by a cost-per-click metric.