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HowGood empowers consumers shopping choices by providing key environmental and social impact metrics. HowGood, an SaaS data platform for the food and personal care industries, has raised a $6 million investment round in its mission to help retailers and investors deepen their environmental and social impact to attract the growing number of eco-conscious consumers. Through in-depth, ingredient-level insights into factors like greenhouse gas emissions, biodiversity, labor risk, animal welfare, health and toxicity, and other key impacts, HowGood data powers strategic decision-making for the sourcing, manufacturing, merchandising and marketing of sustainable products. The funding will specifically accelerate the development of HowGood s Latis sustainability intelligence platform, which provides instant ingredient-level sustainability insights to CPGs, restaurants and retailers, in addition to fueling product innovation and expansion into key verticals beyond food a

United statesLaurent marcelAlexander gillettGiant foodFood lionRetail business servicesStop shopNew york basedGiant directFood marketVenture partnersFirstmark capitalDanone manifesto venturesTrailhead capitalNew york based contour venture partnersNew york based danone manifesto