Danone Manifesto Ventures takes controlling stake in coconut water brand Harmless Harvest : We want to preserve the unique DNA of the company
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Harmless Harvest and majority stakeholder Danone Manifesto Ventures (DMV) are exploring opportunities to take the organic coconut water into international markets, says CEO Ben Mand, who says the San Francisco-based brand also has the potential to stretch into new categories.
Speaking to FoodNavigator-USA after DMV – Danone’s corporate venture arm – acquired a controlling stake in Harmless Harvest, Mand said:
“Danone brings a ton of capabilities and resources, from expertise in packaging and processing to infrastructure that we can potentially leverage, so we have been actively looking at expanding internationally.
“We haven t announced yet where we re going to launch first, but we’re looking at Asia, Europe and further expansion in North America.”