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IABC keynote: Pfizer s Sally Susman on how COVID-19 transformed the company s reputation

IABC keynote: Pfizer s Sally Susman on how COVID-19 transformed the company s reputation
prweek.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from prweek.com Daily Mail and Mail on Sunday newspapers.

Donald trumpAlbert bourlaSally susmanNational geographicInternational association of business communicators world conferenceBig pharmaInternational associationBusiness communicators world conferenceNorth starScience will winPresident donald trumpடொனால்ட் துருப்புசாலி சுஸ்மான்தேசிய புவியியல்சர்வதேச சங்கம் ஆஃப் வணிக தொடர்பாளர்கள் உலகம் மாநாடுபெரியது பார்மா

Culture Keepers: The Vital Call for Marketing Strategy Evolution in Healthcare - Partner Content - MM+M

Culture Keepers: The Vital Call for Marketing Strategy Evolution in Healthcare - Partner Content - MM+M
mmm-online.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mmm-online.com Daily Mail and Mail on Sunday newspapers.

Susang komenFamously effective ideasCulture keepersCulture keeperScience will winசுசாங் கோமேன்கலாச்சாரம் கீபர்ஸ்கலாச்சாரம் கீபர்அறிவியல் விருப்பம் வெற்றி

The new reality of building a corporate brand in pharma

The new reality of building a corporate brand in pharma The global pandemic has heightened everyone’s awareness of healthcare An interesting thing has happened during the race to produce COVID-19 vaccines in that perceptions of the pharma sector have improved – and the pharma companies themselves have started to become more famous. Until the likes of Pfizer, AstraZeneca and Moderna started to have their coronavirus vaccines approved, the companies behind the medicines were rarely recognised by the public. Brand names Most people know what Viagra or Prozac are for, even if they personally have never been prescribed them. But, if you asked the same people who manufacture those medicines, far fewer people would have been able to answer Pfizer or Lilly respectively.

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Without digital, we wouldn t be here even today: Albert Bourla, Pfizer

Without digital, we wouldn’t be here even today: Albert Bourla, Pfizer The chairman and CEO of Pfizer discusses his first reaction to the pandemic, how the company utilised digital to create the ‘impossible’ vaccine, and more. by Raahil Chopra, Campaign Register Limited Article Views (Excludes Subscriber Only Content) Select Newsletters (Excludes Subscriber Only Bulletins) Limited number of free email bulletins Unlimited Access to PRWeek content Daily Breakfast Briefing PRWeek Daily News (subscriber-exclusive email bulletin) Exclusive access to Power Book and Top 150 UK Consultancies/Agency Business Report content PRWeek magazine delivered

Shantanu narayen burlaAlbert bourlaNarayen burlaScience will winஅறிவியல் விருப்பம் வெற்றி

Without digital, we wouldn t be here even today: Albert Bourla, Pfizer | Marketing

Albert Bourla, Pfizer Albert Bourla, chairman and CEO, Pfizer, was in conversation with Adobe’s chairman, president and CEO, Shantanu Narayen, during the virtual Adobe Summit held between 27-29 April. The conversation kicked off with Narayen asking Bourla about his first reaction when he heard about the Covid-19 pandemic. “Like everyone else, we heard about what was happening in China and thought it was a country-specific problem at first. However, it concerned us right from the beginning because we have large operations in China with thousands of people. We were concerned about their safety, and then about how the business would evolve,” he said.

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