The new reality of building a corporate brand in pharma
The global pandemic has heightened everyone’s awareness of healthcare
An interesting thing has happened during the race to produce COVID-19 vaccines in that perceptions of the pharma sector have improved – and the pharma companies themselves have started to become more famous.
Until the likes of Pfizer, AstraZeneca and Moderna started to have their coronavirus vaccines approved, the companies behind the medicines were rarely recognised by the public.
Brand names
Most people know what Viagra or Prozac are for, even if they personally have never been prescribed them. But, if you asked the same people who manufacture those medicines, far fewer people would have been able to answer Pfizer or Lilly respectively.