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Asahi becomes a non-alcoholic beer after a $ 20 billion merger and profit
Asahi wants to crack the market that has been surprisingly resistant to the coronavirus pandemic: non-alcoholic beverages.
Asahi’s decision was as follows $ 20 billion in the beer market, including Peroni, Pilsner Urquell and Carlton Draft in recent years. But the “welfare” aspect of all things has been reinforced by the consumer perspective of Covid-19. Low sales and non-alcoholic beverages rose during the pandemic pub closures they have led to a worldwide decline in beer sales.
“The non-alcoholic product is a good overall product,” Atsushi Katsuki, Asahi’s general manager since March, said in an interview. “It helps solve social problems, connects us with new users and achieves our profitability.”
Apr 30, 2021
Japan’s Twittersphere has been abuzz in recent weeks with users offering their own takes on Asahi Breweries’ new canned offering that features a removable top, allowing them to be chugged down like an ice-cold mug of draft beer, known as “
nama” in Japanese.
“No choice but to drink at home amid the state of emergency. I’m raising a toast with the nama
jokki can,“ tweeted @dalmashatyo on Sunday in Tokyo, with a photo of a foaming can of Asahi and steamed meat dumplings. “Jokki” refers to a beer mug in Japanese.
Beer-makers suffering from a plunge in consumption at restaurants and bars during the pandemic are doubling down on canned beer, backed by tax cuts for regular beer and a surge in household alcohol consumption. Now, with an unprecedented restaurant booze ban in place in Tokyo, Osaka and two other prefectures amid a state of emergency in effect there, consumers have even less choice but to drink at home giving products such as Asah
Hit by restaurant closures, Japan s beer-makers double down on canned beer japantimes.co.jp - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from japantimes.co.jp Daily Mail and Mail on Sunday newspapers.
The 51-100 list includes bars from 22 cities across 12 countries in Asia
Japan leads the list with 14 bars across five cities
Singapore and Thailand both see six bars make the list
China and South Korea bolster their profiles across the continent with five entries apiece
Sri Lanka and Vietnam are touted as emerging hotspots with two and three bars featured respectively, marking the first time both countries appear on an Asia s 50 Best Bars list
ASIA’S 50 BEST BARS REVEALS, FOR THE FIRST-TIME EVER, BARS RANKED
The full ranking of Asia s 50 Best Bars 51-100 list 2021 is included at the end of this press release.