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Practo names Rahul Dravid as brand ambassador, unveils campaign
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Practo names Rahul Dravid as brand ambassador
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The Clubhouse Effect: Whatâs in it for brands?
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Can the âsocial audioâ wave be scaled? Brand marketers, media buyers and digital agency executives weigh in.
If 2020 was the year for audio and voice, 2021 is about âsocial audioâ, thanks to the popularity of Clubhouse, especially among
entrepreneurs, investors and tech aficionados,
globally.
Clubhouse, a year-old invite-only audio chat app, that hit the 10 million active users mark this February, is valued at $4 billion. Recent high-profile guest appearances of Teslaâs Elon Musk and Facebookâs Mark Zuckerberg amplified its popularity. Clubhouse has raised $110 million till date.
Essentially, on Clubhouse, users can listen in on interviews and interactions between people; topics vary - from tech, food and politics to mental health and films, among others. The virtual conversation rooms resemble conference calls; when conversation ends, the room is closed.
Whatâs driving the online âupskillingâ movement in India?
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Industry leaders from upGrad, Great Learning, Simplilearn and Udemy pitch in with their experience of driving and nurturing the trend.
In the previous edition of the CMO Week, we explored the sub-segment of edtech that catered to kids. But like kids, adults too are locked inside their homes now. They had more time since they were working from home and also saving more due to the lack of outdoor spending avenues.
On the other hand, the COVID-induced lockdowns also bumped up the demand for all things digital which, in turn, created a pull for skillsets in the domains of digital marketing, app development, data, among many others.
As Ranveer Singh woos India in IPL ads, Pankaj Tripathi emerges as the face of Bharat
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Tripathi is the reigning king of Indian adland - recent appearances include ads for Milk Bikis, Glucon-D, Nilon s, 1mg and Cadbury Fuse.
Pankaj Tripathi has misled us.
We first met him during Tata Teaâs âJaago Reâ campaign, where he, as a politician, uttered the popular line, âMain aapka vote maangne aaya hoon.â There was the iconic âsnatchingâ hand movement. We didnât see an actor. We, instead, saw a cunning politician, who didnât deserve our vote.
In the last few years, apart from his memorable roles in some of the biggest movies such as Gunjan Saxena, Angreji Medium, and Ludo, we have come to see a shrewd and uncompromising man, as is evident from his most popular OTT roles.
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