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What s driving the online upskilling movement in India?

What’s driving the online ‘upskilling’ movement in India? Share Via: Industry leaders from upGrad, Great Learning, Simplilearn and Udemy pitch in with their experience of driving and nurturing the trend. In the previous edition of the CMO Week, we explored the sub-segment of edtech that catered to kids. But like kids, adults too are locked inside their homes now. They had more time since they were working from home and also saving more due to the lack of outdoor spending avenues. On the other hand, the COVID-induced lockdowns also bumped up the demand for all things digital which, in turn, created a pull for skillsets in the domains of digital marketing, app development, data, among many others.

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