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Health is universal and global, yet we experience it individually, personally and locally. It is this essence that drives the innovation that helps us emerge stronger from disruption and contagion. Innovation does more than simply power a multi-billion dollar industry, it powers us forward as a species, and gives us hope for a better tomorrow. For the decade ahead, it’s crucial that innovation is fuelled by what we call ‘Inclusive Intelligence’, a set of behaviours that dentsu has identified will enable brands to navigate the trends in consumer attitudes and market conditions to come. These trends are at the centre of the dentsu consumer vision, which places 2020 in the rear-view mirror and asks the crucial question: what will happen next? Across four reports, we outline the themes that will shape the next decade and provide recommendations for how brands should respond. A particularly relevant theme in the context of health is Bigger Bolder Brands, which we have chosen as the

Inclusive intelligenceBigger bolder brandsAmazon effectDisruptions drivingஉள்ளடக்கியது உளவுத்துறைஅமேசான் விளைவு