Amazon has recently announced the general availability of Amazon Location Service, a platform that’s been in preview since December and which is a direct competitor to Google Maps Platform.
Location data is vital for companies to support a range of use cases (asset tracking, route planning, and location-based marketing experiences) that rely on the explosion of connected devices in the world.With
Amazon Location Services adds location functionality to applications from LBS providers and offers maps, points of interest, geocoding, route planning.
Amazon Location Service eliminates the complexity of adding location functionality to an application by providing a single, managed service that lets customers control what access providers have to a customer’s confidential data, cost-effectively implement location-based features, and easily integrate data from proven LBS providers Esri and HERE Technologies into their applications. Built with user privacy and data security top of mind, Amazon Location Service gives customers complete control of their location data. Amazon Location Service removes customer metadata and account information from queries before they are sent to an LBS provider, and sensitive tracking and geofencing information never leaves a customer’s AWS account (unless they choose to share it). Additionally, the Amazon Location Service licensing terms do not grant Amazon or third parties the rights to sell or use a customer’s location data for advertising. Amazon Location Service is as low as 1/10th the cost for