Amazon Location Service eliminates the complexity of adding location functionality to an application by providing a single, managed service that lets customers control what access providers have to a customer’s confidential data, cost-effectively implement location-based features, and easily integrate data from proven LBS providers Esri and HERE Technologies into their applications. Built with user privacy and data security top of mind, Amazon Location Service gives customers complete control of their location data. Amazon Location Service removes customer metadata and account information from queries before they are sent to an LBS provider, and sensitive tracking and geofencing information never leaves a customer’s AWS account (unless they choose to share it). Additionally, the Amazon Location Service licensing terms do not grant Amazon or third parties the rights to sell or use a customer’s location data for advertising. Amazon Location Service is as low as 1/10th the cost for geocoding and routing, and a fraction of the cost for most mapping use cases, when compared to the most common LBS providers. Additionally, Amazon Location Service has built-in tracking and geofencing capabilities, so customers do not need to spend resources building their own solutions, and can instead focus on building their application. Amazon Location Service comes fully integrated with Amazon CloudWatch, AWS CloudTrail, and Amazon EventBridge, so customers can easily view monitoring, management, and log data, and can trigger actions based on events (e.g. when a device enters or exits a geofence or when a vehicle arrives at its destination). Amazon Location Service also integrates with AWS security services, including AWS Identity and Access Management (IAM) and Amazon Cognito, so customers can reduce system complexity and maintain consistent security practices with identity management and authentication tools that work across administrators and end-users. Amazon Location Service provides a single API that works across LBS providers and allows customers to switch between providers easily based on their specific use case or region, without needing to onboard new vendors or set up separate supporting infrastructure.