Credit:Simon Schluter
Michelle Battersby knows a few things about activewear, having worked for a fitness app through most of COVID-19. She knows whatâs good, or at least she thought she did.
But even Battersby, a marketing executive, was floored when a chance encounter with a woman in the coffee queue led her to her new go-to: a $30 pair of bike shorts from Amazon.
âIâm not overly loyal to brands,â she says, naming Nike, Jaggad and P.E Nation among her favourites. âFor me buying new activewear is a way to motivate myself [to work out].â
Meanwhile, pilates instructor Hannah Emmerson has been around the world with brands but always comes back to Lululemon. âThey canât be outdone. Even their bike shorts they have all the lengths â theyâre catering to heaps of women in terms of comfort and what makes them feel good.â
Amazon Australia unleashes social-distancing tech in warehouses
By Imogen Bailey | 5 February 2021
Amazon Australia is set to roll out a Distance Assistant to its fulfilment centres and delivery stations, to help employees remain socially distanced.
The tech solution utilises artificial intelligence, augmented reality and machine learning to give employees visual cues to tell them if they are socially distanced or not.
While walking in front of a camera, the Distance Assistant tracks the employees movements and gives them immediate visual feedback through a monitor, with socially distanced people highlighted with green circles, while those who are closer than two metres are highlighted in yellow and then red circles.
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5 eCommerce stats from 2020 to compare your brand to 27 January 2021
Kathryn Coleman discusses eCommerce data from 2020.
2020 saw a rise in online adoption greater than we could have ever anticipated with the global pandemic altering the trajectory of the ecommerce industry.
There were winners and losers in 2020, Amazon being one of the major winners, boasting triple profits in Q3 of 2020, and of course the travel industry as whole was a huge casualty.
No one could have predicted what was to come in 2020, and with uncertainty looming in 2021, it is still a little challenging to make assumptions about 2021.
Without a crystal ball, all we can do is look backwards, to look forwards.