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Michelle Battersby knows a few things about activewear, having worked for a fitness app through most of COVID-19. She knows whatâs good, or at least she thought she did.
But even Battersby, a marketing executive, was floored when a chance encounter with a woman in the coffee queue led her to her new go-to: a $30 pair of bike shorts from Amazon.
âIâm not overly loyal to brands,â she says, naming Nike, Jaggad and P.E Nation among her favourites. âFor me buying new activewear is a way to motivate myself [to work out].â
Meanwhile, pilates instructor Hannah Emmerson has been around the world with brands but always comes back to Lululemon. âThey canât be outdone. Even their bike shorts they have all the lengths â theyâre catering to heaps of women in terms of comfort and what makes them feel good.â