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Jay-Z’s Roc Nation is teaming up with Amerian Greetings for greetings cards, digital e-cards and virtual paper card that involve the music label’s expansive lineup of artists.
The new partnership will be an extension of American Greeting’s Celebrity SmashUps line, where fans can request their favorite artists to send them personalized messages. Roc Nation hasn’t yet disclosed which of its artists it will be bringing on to this special project, but a good guess might be some big names like Megan Thee Stallion, Rihanna and, of course, HOV himself.
Brett Yormark, Roc Nation’s President of Business Operations and Strategy, explained in a statement why the partnership made sense for them. “When we were introduced to the leaders at American Greetings and began discussing the idea of customized greetings, both on behalf of Roc Nation and its artists, we felt like it was a natural fit,” said Yormark. “It is an unexpected category that in many respects, g
Shaq. When we were introduced to the leaders at American Greetings and began discussing the idea of customized greetings, both on behalf of Roc Nation and its artists, we felt like it was a natural fit,
Brett Yormark, Roc Nation’s President of Business Operations and Strategy, said in a statement. It is an unexpected category that in many respects, given the breadth and depth of our talent, gave us a [different] way to reach new audiences.
Meanwhile,
Tom Caravella, Managing Director for Roc Nation United, honed in on Roc Nation s intent to bring their roster and fans closer together. We build relationships with leading global companies and we’re thrilled to add American Greetings as our greeting card licensee, Caravella said. Roc Nation United is focused on creating innovative ways for artists and athletes to connect with their fans, and this new relationship with American Greetings is a great opportunity to do so in a very special and entertaining way.
Jay-Z’s Roc Nation expands its empire into the greeting card business
Jay-Z (Photo credit: Bang Media)
Jay-Z’s Roc Nation continues to forge its way into new territories and just announced that the company is getting into the greeting card business. Roc Nation is partnering with American Greetings to release its own line that will include traditional paper cards and digital e-cards featuring personalized messages and custom lyrics from its artists.
“When we were introduced to the leaders at American Greetings and began discussing the idea of customized greetings, both on behalf of Roc Nation and its artists, we felt like it was a natural fit. It is an unexpected category that in many respects, given the breadth and depth of our talent, gave us a [different] way to reach new audiences,” Brett Yormark, Roc Nation’s president of business operations, told
Shaq. When we were introduced to the leaders at American Greetings and began discussing the idea of customized greetings, both on behalf of Roc Nation and its artists, we felt like it was a natural fit,
Brett Yormark, Roc Nation’s President of Business Operations and Strategy, said in a statement. It is an unexpected category that in many respects, given the breadth and depth of our talent, gave us a [different] way to reach new audiences.
Meanwhile,
Tom Caravella, Managing Director for Roc Nation United, honed in on Roc Nation s intent to bring their roster and fans closer together. We build relationships with leading global companies and we’re thrilled to add American Greetings as our greeting card licensee, Caravella said. Roc Nation United is focused on creating innovative ways for artists and athletes to connect with their fans, and this new relationship with American Greetings is a great opportunity to do so in a very special and entertaining way.
Shaq. When we were introduced to the leaders at American Greetings and began discussing the idea of customized greetings, both on behalf of Roc Nation and its artists, we felt like it was a natural fit,
Brett Yormark, Roc Nation’s President of Business Operations and Strategy, said in a statement. It is an unexpected category that in many respects, given the breadth and depth of our talent, gave us a [different] way to reach new audiences.
Meanwhile,
Tom Caravella, Managing Director for Roc Nation United, honed in on Roc Nation s intent to bring their roster and fans closer together. We build relationships with leading global companies and we’re thrilled to add American Greetings as our greeting card licensee, Caravella said. Roc Nation United is focused on creating innovative ways for artists and athletes to connect with their fans, and this new relationship with American Greetings is a great opportunity to do so in a very special and entertaining way.