Jay-Z’s Roc Nation expands its empire into the greeting card business
Jay-Z (Photo credit: Bang Media)
Jay-Z’s Roc Nation continues to forge its way into new territories and just announced that the company is getting into the greeting card business. Roc Nation is partnering with American Greetings to release its own line that will include traditional paper cards and digital e-cards featuring personalized messages and custom lyrics from its artists.
“When we were introduced to the leaders at American Greetings and began discussing the idea of customized greetings, both on behalf of Roc Nation and its artists, we felt like it was a natural fit. It is an unexpected category that in many respects, given the breadth and depth of our talent, gave us a [different] way to reach new audiences,” Brett Yormark, Roc Nation’s president of business operations, told