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Looking for the next big thing in lottery 14th April 2021 | By Joanne Christie Amit Lakhani, investment director at Zeal Ventures, explains how Zeal’s investments in lottery start-ups are aimed at attracting new audiences into what is often seen as an ageing vertical. By Joanne Christie. When Zeal Network abandoned lottery betting and shifted its business model to focus on brokerage back in 2019, it signified a clear move towards a more traditional type of lottery operation. Despite the lower margins of brokerage, the company was convinced the legal position of lottery betting had become too precarious to be sustainable. The company’s financial results since the change would seem to indicate that the decision to work as partners of rather than competitors to official lotteries is paying off.

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