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Google s three-strikes ad policy isn t the problem, it s policy application that worries advertisers
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Why it s important to educate your friends and family about search; Thursday s daily brief
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Plus, how inclusion leads to diversity in marketing
Carolyn Lyden on April 13, 2021 at 10:00 am
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Good morning, Marketers, and here we go again,
I’m sure you’ve seen the latest legal news surrounding Google’s antitrust cases (if you haven’t, check out the details below). We asked marketers for their reactions, and a common thread through this story and other Google-related news seems to be the marketers’ resignation to the issues. The prevailing attitude seems to be, “It’s Google’s world, and we’re just trying to do the best for our brands and clients in it.” The same attitude seemed to prevail in the zero-click search news. Many marketers said, “Yeah, it stinks, but what can we do?”