Driving Consumer-Centric Packaging and Product Innovation, with presenters Brian Wagner, co-founder and vice president of PTIS, and Phil Roos, CEO of Great Lakes GrowthWorks.
Sensation Transference
Brian Wagner:
Back in 1997, I joined the Kellogg Company, and I was really fortunate to have an opportunity to lead an innovation initiative, starting with linking with the best-of-the-best globally, in terms of consumer insight specifically for packaging. And I worked with a son-in-law of this gentleman, Louis Cheskin, and unfortunately never got to know him. He passed away in the early 80s. But I subsequently read all of his books - and he wrote a number of books. He was just an incredible leader and coined the term “sensation transference,” which is really about looking at a product or a package and forming judgments around the qualities of what s inside it, of how it s going to perform, how it s going to work. And even in the case of packaging, how it s going to taste
India
The research study evaluates the overall size of the market, by making use of a bottom-up approach, wherein data for different industry verticals, and end-user industries and its applications across various product types have been recorded and predicted during the forecast period. These segments and sub-segments have been documented from the industry specialists and professionals, as well as company representatives, and are outwardly validated by analyzing previous years’ data of these segments and sub-segments for getting an accurate and complete market size.
Influence Of The Baby Food Market Report:
-Comprehensive assessment of all opportunities and risk in the Baby Food market.
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Else Signs Agreement to Expand into 159 Vitamin Cottage Stores Across 20 States
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ELSE NUTRITION HOLDINGS INC. (TSXV: BABY.V) (OTCQX: BABYF) (FSE: 0YL.F)
( Else or the Company )
the Plant-Based baby, toddler and children nutrition company, announces that it will expand distribution of it Plant-Based Complete Nutrition for Toddlers into 159 Natural Grocers by Vitamin Cottage stores across 20 states as of May 2021.
Vitamin Cottage by Natural Grocers (CNW Group/Else Nutrition Holdings Inc.) Launching at Natural Grocers by Vitamin Cottage drives significant and strategic distribution for the brand. We are particularly excited by the alignment between this retailer and with our brand, both focusing on helping people through sustainable, organic nutrition solutions, said Hamutal Yitzhak, Else CEO and Co-Founder. We are eager to bring real, organic and whole food-based, clean label solutions to families in this region, she added.