The Honors College will host a free concert on Wednesday, Sept. 13, that will explore the rāgas of Carnatic music with Sri Vittal Ramamurthy and Grammy-nominated Sri Poovalur Sriji.
Hope Cancer Resources supporters gathered Oct. 19 at Fox Trail Distillery in Rogers for the Bill Fleeman Gentlemen of Distinction VIP gathering. The reception was a precursor to the benefit dinner and men's fashion show held Oct. 28.
Driving Consumer-Centric Packaging and Product Innovation, with presenters Brian Wagner, co-founder and vice president of PTIS, and Phil Roos, CEO of Great Lakes GrowthWorks.
Sensation Transference
Brian Wagner:
Back in 1997, I joined the Kellogg Company, and I was really fortunate to have an opportunity to lead an innovation initiative, starting with linking with the best-of-the-best globally, in terms of consumer insight specifically for packaging. And I worked with a son-in-law of this gentleman, Louis Cheskin, and unfortunately never got to know him. He passed away in the early 80s. But I subsequently read all of his books - and he wrote a number of books. He was just an incredible leader and coined the term “sensation transference,” which is really about looking at a product or a package and forming judgments around the qualities of what s inside it, of how it s going to perform, how it s going to work. And even in the case of packaging, how it s going to taste