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FMCG players monitoring Covid impact on rural demand May 10, 2021 Cos hopeful of good monsoon amidst subdued consumer sentiment With the second wave of the pandemic spreading ferociously beyond bigger cities, the domestic FMCG industry is closely monitoring the impact on demand trends in rural regions and smaller cities. Industry observers said that a broader spread is expected to have some impact on demand trends for non-food categories and those driven by discretionary spends and out-of-home channels in rural regions. In addition, with States imposing lockdown-restrictions, essential stores are also now operating for limited number of hours in several regions during the second pandemic wave. As rural regions were largely untouched in the first wave, rural demand outpaced urban demand and rural FMCG sales had been growing in double digits.

Sunil katariaMayank shahSaugata guptaAbneesh royMarico ltdGodrej consumer productsExecutive vice presidentEdelweiss securitiesSenior category headParle productsசுனில் கட்டாரியாமயங்க் ஷாசௌகட்த குப்தாஅபினீஷ் ராய்மரிகோ லிமிடெட்கோதுரேஜ் நுகர்வோர் ப்ராடக்ட்ஸ்