Mibelle Biochemistry believes the scalp health trend is ‘here to stay’ and will become even more specialised, with the Swiss firm predicting that Asian consumers will continue to prioritise holistic health and wellness.
This health-centric approach to personal care is accelerating the existing scalp care trend, which according to the company, began in Japan a decade ago.
Since then, dedicated scalp care products like serums and exfoliators have hit the market, reinforcing the scalp care as part of the hair care routine.
The driving force behind this market trend was the increasing demand for scalp care in APAC countries. According to a Mintel report, 47% of Chinese consumers a healthy scalp is an essential to healthy hair.
Companies need to rethink how they implement sustainability initiatives and should integrate them it into the ‘heart’ of their business models, a panel of experts at the Global Fragrance Summit organised by the International Fragrance Association (IFRA) has claimed.
Bérangère Magarinos-Ruchat, global head of sustainability at Firmenich, emphasised that sustainability is about an
“end-to-end approach to responsible business”.
“It s not just about climate change, it s not just about the environment in the way that people would think a few years ago. [Sustainability] in every sense also means sustainability on social impacts… It s also everything around, legal compliance, ethics, how you re running your business. It really goes from making sure you don t do anything wrong, all the way to benefiting from innovation, and growing business for good.”
Botanicals and menopause: RCT shows Max Biocare women’s health supplement helps reduce symptoms A clinical trial has found that supplementation with a women’s health nutraceutical from Max Biocare for 12 weeks could improve menopausal symptoms such as hot flushes, and sweating, while improving sleep quality and mood.
The nutraceutical is Belle Dame or Estrosalus as it is known in different markets, contains four medicinal herbs - soy isoflavone, black cohosh, chasteberry and evening primrose oil extract.
It is marketed as a women’s health supplement to relieve menopausal symptoms, menstrual symptoms, improve skin health and general well-being.
In this randomised, double-blind, placebo-controlled clinical trial, which was funded by Max Biocare Pty Ltd (Australia), researchers from Thailand’s Dhurakij Pundit University wanted to evaluate the efficacy of Belle Dame in post-menopausal women.
An increasing emphasis on environmental issues will have a profound effect on the Asia Pacific cosmetics industry, said regulations experts, with the impact of policy changes in Europe likely to filter down to the region.
Brand story: Recent developments from the biggest names in beauty across APAC We round-up of our most-read brand-related stories of the region, featuring Shiseido, Procter & Gamble, Kao, POND’S and Dermalogica.
1 – Skin beauty revival: Shiseido outlines plans for key brands as it seeks to recover from COVID-19 slump
Japanese cosmetics giant Shiseido Company has highlighted its plans for its key brands like SHISEIDO and ELIXIR as focuses on building a powerful portfolio centred on skin beauty.
Shiseido posted its financial results for 2020 on February 9, where it also revealed its strategy to usher the brand towards a full recovery.
Among the many changes in the global beauty market post-COVID-19, Shiseido expects to see an increased awareness of skin health, creating multiple opportunities for the company.