Companies need to rethink how they implement sustainability initiatives and should integrate them it into the ‘heart’ of their business models, a panel of experts at the Global Fragrance Summit organised by the International Fragrance Association (IFRA) has claimed.
Bérangère Magarinos-Ruchat, global head of sustainability at Firmenich, emphasised that sustainability is about an
“end-to-end approach to responsible business”.
“It's not just about climate change, it's not just about the environment in the way that people would think a few years ago. [Sustainability] in every sense also means sustainability on social impacts… It's also everything around, legal compliance, ethics, how you're running your business. It really goes from making sure you don't do anything wrong, all the way to benefiting from innovation, and growing business for good.”