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Feb. 24, 2021
Salvatore Ferragamo, an Italian luxury brand, is deploying Medallia s Experience Cloud to improve customer experience throughout its international network within its physical stores and online sites.
The brand aims to expand customer conversations so that front-end teams have relevant customer insight and can identify strategies relating to revenue-impacting issues and strengthen trust with customers, according to a press release.
Medallia s SaaS platform provides brands and retailers a greater understanding and management of experience for customers and employees via daily journeys in person, calls and digital channels over video and social media and IoT interactions, and applies proprietary AI technology to reveal personalized and predictive insights that can drive action.
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Vaccinations are the key to getting to the so-called new normal . Enterprise tech is playing its role in getting the jabs to people s arms, but there s a need to focus on experience-based messaging to counter hesitancy in key communities.
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The emergence of COVID-19 vaccines is the good news that millions around the world have waited to hear for over a year. But there are those who still harbor (vocal) doubts about their rollout, doubts that need to be overcome if successful mass-vaccination is to be achieved.
A recent study by Kantar Public, polling 7,133 people across the US, UK, France, Italy, India, Germany and The Netherlands, found some striking variations in national attitudes to the prospect of being vaccinated. France and the USA displayed the highest levels of vaccine hesitancy - 40% and 25% respectively - whereas respondents in India, Italy and the UK - 82%, 80% and 76% - are most likely to definitely/probably get the
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DW labs Incorporated
Two acquisitions over the last three months signal the meshing of the customer experience/marketing software worlds with those that offer collaboration, project management and workflow operations.
Adobe acquired Workfront in November. Salesforce acquired Slack in December. The acquirers sit at the top of the digital customer experience software worlds battling for attention â and dollars â from chief marketing officers, marketing departments and those charged with crafting digital customer experience programs.
And now they ve added workplace project management and collaboration. Enough to really signify an actual trend of the merging of front-end customer experience with back-end digital workplace/work operations where vendors offer all experiences under one roof?
Both
Slack (NYSE:WORK) have benefited from pandemic-driven digitization, and each has outperformed the broader market over the last 12 months. But while Adobe is up 33%, shares of Slack have surged 69%.
However, in December 2020,
salesforce.com (NYSE:CRM) announced that it will acquire the collaboration specialist, though the deal isn t expected to close for another few months. That makes this showdown a little more complex (and interesting). So which one is the better buy today?
Adobe: The creativity giant
Adobe s business focuses on three strategic growth areas: digital documents, creativity, and customer experience. Given the global push toward digital solutions, management estimates the company s market opportunity will reach $147 billion by 2023.
Achieve long-lasting business value with the right content services platform and ecosystem. iStock
On August 6, 1991, without fanfare, British computer scientist Sir Tim Berners-Lee published the first-ever website while working at CERN in Switzerland. A few weeks before the arrival of Sir Tim’s world-changing innovation, a small team in Waterloo, Ontario officially incorporated OpenText, bringing to market technology to digitize, index, secure, manage and exchange the world’s most important and valuable asset - information. In 1991, information management was born!
The last 30 years have seen monumental changes across technology, society, and business; and the concept and practice of content management itself has changed immeasurably. From the digitization of the Oxford English Dictionary in 1991, to the first Gartner Magic Quadrant for Enterprise Content Management in 2004, to the radical shifts in how people work in 2020, OpenText’s commitment to innovatio