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Salesforce Wants Internal Leadership Pushing a Slack-First Reality
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Weighing In-House Marketing Efforts Versus Third Party
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DW labs Incorporated
Two acquisitions over the last three months signal the meshing of the customer experience/marketing software worlds with those that offer collaboration, project management and workflow operations.
Adobe acquired Workfront in November. Salesforce acquired Slack in December. The acquirers sit at the top of the digital customer experience software worlds battling for attention â and dollars â from chief marketing officers, marketing departments and those charged with crafting digital customer experience programs.
And now they ve added workplace project management and collaboration. Enough to really signify an actual trend of the merging of front-end customer experience with back-end digital workplace/work operations where vendors offer all experiences under one roof?