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Gap expands into home under new partnership with Walmart

Gap expands into home under new partnership with Walmart
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Gap, Walmart team up to unveil new home essentials brand

Dive Brief: The home category got a boost last year, and now two major retailers have become strange bedfellows. Walmart and Gap have formed a multi-year partnership on a home essentials brand dubbed Gap Home. The initial collection will be available exclusively on Walmart.com starting June 24, according to a press release Thursday. It includes over 400 products across the home decor, tabletop, bedding and bath categories, and is aimed at college dorms and homes. Seasonal and special collections will be released throughout the year and developed with IMG, Gap s licensing agency. Gap is the first fashion retailer to collaborate with Walmart in the home category, per the release. The financial terms and exact length of the deal were not disclosed.

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Gap Is Launching a Home Decor Line Sold Exclusively Through Walmart

Gap and Walmart will be partnering together to create Gap Home, a collection of homeware items that are inspired by the iconic lifestyle and clothing brand. The collection is slated to release later this summer on June 24.

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Gap selects Walmart to sell its new Gap Home brand

Gap selects Walmart to sell its new Gap Home brand Mark Breitbard, president of the Gap brand, said Walmart was selected because it’s already a global leader in the home category and has extensive digital reach and distribution. Apparel retailer Gap is now making home goods to dress your bed. The new world of retail has Gap making home goods for Walmart. The two retailers have partnered to introduce Gap Home, a new brand of home goods including décor, tabletop, bedding and bath that will be sold exclusively on Walmart.com beginning June 24. The two retailers called it a multiyear partnership that brings together Walmart’s scale with Gap’s brand heritage, but they declined to say when the merchandise will be available in Walmart stores.

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Gap is launching a home line through Walmart

Gap is launching a home line through Walmart
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