Gap selects Walmart to sell its new Gap Home brand
Mark Breitbard, president of the Gap brand, said Walmart was selected because it’s already a global leader in the home category and has extensive digital reach and distribution.
Apparel retailer Gap is now making home goods to dress your bed.
The new world of retail has Gap making home goods for Walmart.
The two retailers have partnered to introduce Gap Home, a new brand of home goods including décor, tabletop, bedding and bath that will be sold exclusively on Walmart.com beginning June 24.
The two retailers called it a multiyear partnership that brings together Walmart’s scale with Gap’s brand heritage, but they declined to say when the merchandise will be available in Walmart stores.