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Education: History at the University of Bristol
Why did you decide to go for a career in food? Aside from really enjoying eating, I knew that I wanted to work in marketing and most of my favourite brands were F&B companies, so it felt like a natural move. I really enjoy the complexities of fmcg marketing. On one hand you have a huge opportunity because you’re on shelf, in touching distance of your consumer, but you’re equally challenged because you need to make the consumer reach for your product rather than anything else. This tension for marketers is fascinating.