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Misperceived quality: Fertiliser in Tanzania

Abstract Fertilizer use remains below recommended rates in most of Sub-Saharan Africa, contributing to low crop yields and poverty. We explore the role of fertilizer quality. We interviewed fertilizer sellers in an important agricultural region in Tanzania and sampled their fertilizer to establish that the nutrient content of fertilizers is good, meeting industry standards. However, we find farmers’ beliefs to be inconsistent with this reality. Beliefs about adulteration push down farmer willingness-to-pay for fertilizer; with farmers willing to pay more if quality is verified. In addition, we find some evidence of a quality inference problem: many fertilizers have degraded appearance, and farmers appear to rely on these observable attributes to (incorrectly) assess unobservable nutrient content. Market prices reflect neither nutrient content nor degradation in appearance, even in competitive markets. Our results suggest the existence of an equilibrium where farmer beliefs about f

Tanzania farmers distrust fertilizer quality, are less willing to pay for it

Credit: Anna Fairbairn. URBANA, Ill. - Smallholder farmers in Sub-Saharan Africa use fertilizer well below recommended rates, contributing to consistently low agricultural productivity. Farmers in Tanzania and Kenya, for example, apply just 13 kilograms of fertilizer per hectare, compared with 165 to 175 kilograms in India and Brazil. Low use directly affects cereal yields, which average 1.2 to 1.7 metric tons per hectare, compared to 4 to 4.5 metric tons in South America and Asia. A new study from the University of Illinois finds farmers have misconceptions about fertilizer quality and suggests those misconceptions are a major reason for low application rates. Farmers were not using much fertilizer; that s well established in the region of Tanzania where we were working. In discussions with farmers we heard again and again the explanation was they thought the fertilizer was fake or bad, and they didn t want to buy it, says Hope Michelson, associate professor in the Department

Tanzania farmers distrust fertilizer quality, are less willing to pay for it

Credit: Anna Fairbairn. URBANA, Ill. - Smallholder farmers in Sub-Saharan Africa use fertilizer well below recommended rates, contributing to consistently low agricultural productivity. Farmers in Tanzania and Kenya, for example, apply just 13 kilograms of fertilizer per hectare, compared with 165 to 175 kilograms in India and Brazil. Low use directly affects cereal yields, which average 1.2 to 1.7 metric tons per hectare, compared to 4 to 4.5 metric tons in South America and Asia. A new study from the University of Illinois finds farmers have misconceptions about fertilizer quality and suggests those misconceptions are a major reason for low application rates. Farmers were not using much fertilizer; that s well established in the region of Tanzania where we were working. In discussions with farmers we heard again and again the explanation was they thought the fertilizer was fake or bad, and they didn t want to buy it, says Hope Michelson, associate professor in the Department

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