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Froot Loops and
Monster Ultra Gold
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Summary
Monster Beverage is a leader in the energy drink subsegment of the beverage industry. The Monster trademark anchors its portfolio, and notable offerings include Monster Energy, Monster Ultra, and Java Monster. Operationally, the firm is primarily a brand owner, outsourcing most of its manufacturing processes to third-party copackers. It primarily uses the Coca-Cola bottling system for distribution after a strategic agreement in which Coke became Monster’s largest shareholder (roughly 19%) and that also included the exchange of certain businesses between the two firms. Most of Monster’s revenue is generated in the United States, though international geographies are increasing in the mix as its products’ distribution scales across the Coca-Cola network.
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Wetherspoons fan reveals how to make £6.99 pitchers at home
Her recipes for Purple Rain and Blue Lagoon have impressed millions of Spoons fans
Paige Holland
Wetherspoons fan reveals how to make £6.99 pitchers at home (Image: @youlikejazzzzz)
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With pubs and bars still closed for the forseeable, many people in the UK are looking for ways to replicate the Wetherspoons experience at home.