Dior’s head perfumer on what it takes to make a blockbuster scent Chloe Street
How would you translate the mental image of a desert plain into something you can smell? For most of us, it’s a task quite beyond comprehension. For Dior’s perfumer-creator François Demachy, it was a challenge that resulted in the house’s best-selling fragrance Sauvage in 2015.
“Sometimes I have a visual in my head of what I want to convey, what emotion I’m trying to translate, I see it clearly and I have to interpret it into olfaction. Other times I will smell something and instantly feel something, and find it so interesting that it can make me think and linger for hours,” says Demachy. Dior’s Sakura scent was the result of a jet-lagged evening in The Grand Hyatt in Tokyo, in which he spent “hours and hours trying to decode” the scent of a cherry blossom.
Dior s head perfumer on what it takes to make a blockbuster scent
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The must-see Dior film that dives into the secretive world of perfumery
msn.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from msn.com Daily Mail and Mail on Sunday newspapers.
The must-see Dior film that dives into the secretive world of perfumery
msn.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from msn.com Daily Mail and Mail on Sunday newspapers.
The must-see Dior film that dives into the secretive world of perfumery Joanna Taylor
Have you ever wondered who created the scent you spritz on every day? Dior’s new film, Nose, directed by Clement Beauvais and Arthur De Kersauson, explores just that.
Following the House Of Dior’s resident perfumer-creator Francois Demachy, who has been with the brand for fifteen years, this picture explores every aspect of the legendary nose’s secretive profession, his inspirations and the careful processes involved in making some of the world’s most popular perfumes.
Capturing the key human relationships that enable Dior to access the very best and most exclusive ingredients, Demachy takes Beauvais and Karsauson on journeys to everywhere from Grasse, where the fashion house grow their own roses, to Sri Lanka, where the team take a small plane, a four wheel drive and undergo a hike through remote villages to discover patchouli in Indonesia.