The must-see Dior film that dives into the secretive world of perfumery
Joanna Taylor
Have you ever wondered who created the scent you spritz on every day? Dior’s new film, Nose, directed by Clement Beauvais and Arthur De Kersauson, explores just that.
Following the House Of Dior’s resident perfumer-creator Francois Demachy, who has been with the brand for fifteen years, this picture explores every aspect of the legendary nose’s secretive profession, his inspirations and the careful processes involved in making some of the world’s most popular perfumes.
Capturing the key human relationships that enable Dior to access the very best and most exclusive ingredients, Demachy takes Beauvais and Karsauson on journeys to everywhere from Grasse, where the fashion house grow their own roses, to Sri Lanka, where the team take a small plane, a four wheel drive and undergo a hike through remote villages to discover patchouli in Indonesia.