Clean, halal-certified, vegan friendly, and cruelty-free.
Designed and developed hand-in-hand with real women, Shade M was created for every shade. With a deep-rooted belief in everyone loving and owning who they are, Shade M ardently champions women to be the truest forms of themselves, embracing the strong force they are and screaming “I am my own shade!” Now, Shade M enters the Middle East, with a mission to drive this message across the region.
Founded by makeup-loving industry experts Nour Khalife and Jolie Nubani, two middle eastern women who met and worked at L’Oreal, both beauty veterans felt there was a community hugely underrepresented when it came to makeup. Ready for a change and for representation at every level of the makeup industry, they took matters into their own hands. With over 18 years of combined experience working with global luxury beauty brands (YSL, Giorgio Armani, Chanel, and Benefit cosmetics) and markets, Nour and Jolie set off on a mission to ch